| Rewards | Avenue Rewards — currently earns points on Avenue/FullBeauty purchases; Avenue states that the FullBeauty Platinum Credit Card earns 15 points per $1 for Rewards members. |
|---|---|
| Signup Bonus | $25 off the first purchase of $30+ when opening and using a FullBeauty Platinum Credit Card, for the current promotional period shown by Avenue. |
| Annual Fee | There is no annual fee. |
| Cardmember Agreement | View Here |
| Cash Advance APR | N/A |
| Cash Advance Fee | N/A |
| Late Payment Fee | $30, if no late fee was charged during the previous six billing cycles; otherwise $41. |
| Purchases APR | 35.99% |
| * Card terms and offers are subject to change. Confirm current details with the issuer. | |
The Avenue Credit Card is a $0-annual-fee store card designed for shoppers who regularly buy from Avenue. Its main appeal is rewards on Avenue purchases, along with promotional savings and financing offers rather than travel or flexible cash-back rewards.
Most users say the card can be useful for loyal Avenue shoppers who want to earn rewards while making purchases. Many reviewers mentioned that store-specific benefits and discounts can make the card worthwhile when they already shop with Avenue regularly.
The biggest negatives are the high purchase APR and concerns about customer service and account management. Reviews of Avenue and its Comenity/Bread-related services frequently mention payment difficulties, fees, and frustrating customer-service experiences.
Personally, I think this card is best treated as a store loyalty tool, not a general-purpose credit card. It can make sense for frequent Avenue shoppers who pay their balance in full, but shoppers looking for flexible rewards or low-interest financing should compare other options first.
It does the job. But if you want perks or good rewards this is not it. I treat it like a backup card more than a main card.
I like using this card for The Avenue store for occasional discounts and easy store payment